Custom Textile Design

Show stopping print designs, tailored to your brand’s unique aesthetic.

Ditch that same old stock fabric, causing you to fade into a sea of brands and become instantly recognisable for that bold colour palette, those bohemian borders or loud abstract palm leafs!

Textile design is our number one passion and we are dedicated to exploring new innovate print layouts, hand drawn and digital design techniques.

By applying our industry expertise and technical abilities to your unique design brief, we ensure your artwork is suitable for your end product and meets your manufacturers specifications.

+ We can help with

Repeat Pattern Design- From simple to mid-scale to stand out hero prints.
Placement Print Design- Who doesn’t love a classic vintage tee print?
Embroidery Design- Cute little details that make all the difference.

+ What’s included

FOUNDATIONS

Project Questionnaire
Art Direction and Research
Brief generation/ Mood board

DESIGN

Custom Illustrated Motifs and elements
1x Revision Request on Motifs/ Initial concepts
Repeat or Placement Design Layout
3x Revision Requests on Repeat or Placement Design Layout
Colour Development
Product mock-ups

DELIVERABLES

Final print ready files for screen or digital printing
Pantone Colour Codes
Exclusive rights to artwork

Let's Get Started >

Kind Words

Custom Textile Design

Two Sisters The Label

Custom Textile Design

“Christina is a lovely person and has been super easy to work with. She is very organised and quick to respond, and I particularly love how the whole design process was clearly explained prior to commencing. This made the whole process a lot easier, and even allowed us to prepare time ahead to review her work at each design step. Because Christina made everything so transparent, we were able to get our ideas across and she in turn created a beautiful artwork that we really, really love! She understood our target market straight away and her experience is evident as everything came together when she sent us the mockups. We would highly recommend Christina to any professional company looking for a customised print for their upcoming collection.” - Penny Lim, Designer at Two Sisters The Label

Custom Textile Design

Jaggad Athletic

Custom Textile Design

“Christina is super easy to deal with! She was able to interpret our ideas- some being quite brief - and turn them into prints that were fun, detailed, unique and suitable for activewear. Her turnaround time was super fast and her final artwork was set up correctly to send to our manufacturer straight away. We look forward to working on more prints with Christina!”

Custom Textile Design

Samantha Smalpage- Poolside Party Shirts

Custom Textile Design

“Being a business that is heavily print based, the quality of our textile prints directly impacts the quality and success of our products, and ultimately our company. Not only is Christina a delight to work with, but a trusted partner that we can always rely upon to produce high-quality designs that exceed our briefs expectations. Although we would like to keep The Design Parlour as our secret weapon, Christina’s skill and business deserves the attention it has earned”

Custom Textile Design

Angela Doyle- Iris & Angie

Custom Textile Design

I was beyond excited when I stumbled across The Design Parlour’s Instagram page. After contacting Christina and outlining what I was after she immediately got to work to produce a design that perfectly fit my brief. All my questions were answered promptly and professionally. I look forward to working with this talented lady in the near future.

Custom Textile Design

The Design Process

01. Book Your Spot

We’ll get to know you, your brand and creative vision. In particular, what makes your brand unique! Once we decide we’re a great match, we’ll send you a design proposal and contract for you to sign off on as well as an invoice for a non- refundable 50% deposit required to secure your project time slot in our calendar.

02. Research & Art Direction

We’ll send you a brief submission form to be completed before the project start date. You’ll provide us with details on your brand goals, and print design vision as well as some technical specifications from your manufacturer. You’ll send through some reference images or a Pinterest board. We’ll use this as the project brief and will perform further design and trend research, clarifying your art direction with a mood board if appropriate. It’s really important that we’re on the same page with art direction as this will be the foundation to our initial concept in the next stage.

03. Initial Concept

Now for the exciting part! We’ll create original hand drawn and/or digital illustrations and motifs based on your approved art direction. We’ll present the initial concept to you to ensure we’re heading in the right direction. You’ll provide us with feedback on the elements and motifs presented with 2 business days to respond.

04. Develop Repeat or Placement Print Layout

Depending on your brief, we’ll start to bring your design to life by creating a repeat pattern or placement print layout with the approved initial concept. We may use product mock ups to help us visualise scale and ask you to print out a section of the design at 100% to make sure you’re happy with how the scale is going to print in production.

05. Final Artwork & Delivery

Now that your print design is approved, we’ll go ahead and set up your artwork for screen or digital printing. We may pick Pantone colours or create colour separations if required. We’ll require you to make the final payment before sending out your print ready artwork via dropbox. We’ll both celebrate and get excited about your big launch!

FAQs

+ Should I opt for screen or digital printing? What is the difference?

We love this questions! But the answer isn’t so black and white. We have written a full blog post on this topic so you can learn about the difference and can make an informed decision before we get started. Let us know If you have any questions!

+ What do I need to prepare for the project?

You need to have a solid understanding of your business goals, target audience and creative direction for your brand. If you don’t yet have any branding in place for your label we suggest you engage in a branding project with us first. You need to have some visual references or a Pinterest board to help us understand your desired aesthetic for your print design.

+ Do I need to have found a manufacturer before we start a textile design project? Can you help me find a contact?

Ideally, yes as we will need to know some technical specifications from your printer such as their printing method (screen or digital printing), file formats and colour codes they require. We can pass on some contacts for manufacturers, but please note we focus on the creative side of things and cannot provide sourcing services

+ How does pricing work for a custom textile design?

You'll need to provide us with reference images or samples so that we can give you a custom quote. Our prices are based on the amount of detail and motifs that will go into creating your artwork. To give you an idea, a basic print design can be anywhere from $300, to $800 for a hero print design.

+ Is my custom textile design exclusive to my brand?

Yes! Final artworks are exclusive to you and your brand.

+ What’s your turn around time?

This can vary based on the scope of work. Some basic prints can be done within 5 - 10 days, larger projects involving hero prints, can take around 3-4 weeks to complete. We will usually agree on a deadline at the initial briefing stage.

+ Do you only create prints for fashion?

Nope! We are open to creating prints for a variety of mediums and products, including homewares, linen & bedding, stationery, packaging and accessories.

Ready to make some design magic?

We would love to chat about your design project! Please fill out the below form with as much detail as possible. We endeavour to get back to all enquiries within 1-2 business days. We’re also happy for you to request a phone consultation to discuss your needs.

Have you made sure we’re a good match before getting in touch? Find out here.

christina@thedesignparlour.com.au

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Tell us about your project and business!

What's your creative vision?

Send us a link to your Dropbox folder, Google Drive or Pinterest Board here! This can help us get a better idea of your design vision and also so we can quote you.

Have you got a deadline in mind?

How did you find out about us?