Rara Rebel
Rara Rebel is a new fashion and accessories brand that rebels against the transience of fast fashion. They believe that fashion is a form to express oneself and they inspire their customers to dream big, take risks, and live life to the fullest!
I had the best time putting this branding together with Founder Rachel, who’s vision is inspired by the cowgirl rebel and 70s fashion theme. We explored iconic fonts and retro colour palettes. We went with a bold red and blue as hero colours for the brand. Rachel selected the Online Branding Essentials Package to set her brand up to stand out online.
