Branding Services
As a visual story teller, I believe it’s not just about a pretty logo, but crafting a memorable, meaningful and functional brand suite that connects with your customer and truly represents what makes you unique.
It’s the little details that make up the bigger picture, from colour palette, font selection to fun illustrations. Every element works together to create consistent and professional branding, establishing a strong foundation for all other brand collateral produced within your business.
Having collaborated with numerous fashion, beauty and eCommerce brands, I’ve become an expert in translating a brand’s ‘why’, ideas and visions, into creative solutions that give your brand the results you’ve been dreaming of…
01. Brand Essentials
This is the foundation package and is included in all brand packages to help you establish a strong brand presence. Extending from your Primary logo, I’ll develop alternative logos, submark and icons that are tailored to your vision and are fit for all purposes in your business.
-
Design Consultation
Brand Questionnaire
Brand Mood Board + Visual Art Direction
1 x Revision round for Mood Board
-
Development of 2 branding concepts for you to choose from
Primary logo, alternate logo, submark & icon
2x Rounds of revisions to refine chosen concept
-
80+ Final artwork files in all file formats, brand colourways, for print & online
Final Brand Board
02. The Social Suite
Perfect for eCommerce businesses who rely heavily on social media marketing and require a stand out Instagram brand presence that’s consistent and engaging.
Receive Everything From the Brand Suite Package Plus…
-
Instagram Logo & Story Highlight Covers
6-8x Instagram Post & Story Templates in Canva
Set of brand Illustrations/graphics
Set of background patterns or textures
Set of curated high-res stock images to match your aesthetic
-
Final artwork files according to online specifications
Final logo files in all file formats, brand colourways, for print & online
Brand Style Guide outlining logo usage, colour codes, font usage & brand aesthetic
03. Deluxe Dreamers Package
This is for Fashion and Beauty brands who are seriously dreaming big and value the importance of creating a premium customer experience from online through to beautifully branded packaging and shipping materials.
Receive Everything From the Brand Suite Package Plus…
-
Instagram Logo & Story Highlight Covers
6-8x Instagram Post & Story Templates in Canva
Set of brand Illustrations/graphics
Set of background patterns or textures
Set of curated high-res stock images to match your aesthetic
-
Branded Shipping Box, Bag or Shipping Tape (select one)
Order Insert Design
Branded Tissue Paper & Sticker Design
Print Ready Artwork Files
-
SELECT FROM
(3A) FASHION BRANDS:
Swing Tag Design
Branded Sew In Labels
Branded Wash Care Labels
Size Labels
Print Ready Artwork Files
(3B) SKINCARE/BEAUTY BRANDS:
1x Product Label Design
1x Packaging Box Design
Print Ready Artwork Files
Please enquire for a quote if you require additional packaging designs.
-
Final artwork files according to print & online specifications
Final logo files in all file formats, brand colourways, for print & online
Brand Style Guide outlining logo usage, colour codes, font usage & brand aesthetic
How it works
-
Once we’ve decide we’re a great match, you’ll be sent a design proposal and contract for you to sign off on as well as an invoice for a non-refundable deposit required to secure your project time slot. You’ll complete a brand questionnaire and create a Pinterest board before our start date.
-
I’ll then create a mood board and visual direction document to confirm colour, font, and over all aesthetic direction, which will act as the project brief.
-
Now for the exciting part where I develop 2-3 extensive branding concepts. Once you’ve chosen a concept, I’ll refine the logos and create any further logo alternatives needed.
-
If you’ve opted for one of the larger branding packages, I’ll continue to create your additional social assets and/or print designs. I’ll create further brand patterns, graphics or other assets to enhance all branded content.
-
Now that all designs are complete, I’ll package up your files and save them out for web, print and in all brand colours. You’ll also receive a brand style guide in paclages #2 and #3. You’ll pay the remaining fees before I release the dropbox link with your final files. Then it’s time to celebrate and get excited about your launch! I cannot wait to see you shine!
F&Q
-
My packages start from $2195. Please enquire for an info pack with pricing.
-
I require a non-refundable deposit payment to book your project spot in my calendar. Each of my packages are paid in instalments, which is outlined in my info pack which you’ll receive upon your enquiry. Please let me know if you would like to discuss an alternative payment plan.
-
Item description
2 weeks for Brand Essentials. 4-5 Weeks for The Social Suite. 5-6 Weeks for The Deluxe Dreamers Package.
-
Currently I’m booked out 2-3 months in advance for branding projects and large projects.
-
You need to have a solid understanding of your business goals and target audience, having done some solid market research. You must have some general ideas on how you want your brand to be presented with some references to visuals or ideally a Pinterest board. You’ll need all of this information to fill out the brand questionnaire before the project commences. To create print material I will need some artwork specifications or templates from your manufacturer.
-
Great question! Having one single logo to represent your business is not practical. You’ll most likely find your primary logo isn’t suitable for certain mediums and purposes. This is why I offer the Brand Suite Package, so that I can deliver a complete logo package that provides you with variations to suit any space or medium you come across in your business. The logo you use for your instagram profile will most likely be different to the logo you put on your swing tags or website header.
-
This is your brand bible that outlines correct logo usage, font usage, colour codes and provides guidelines on your brand voice and general aesthetic. It tells you how to use each logo file type and how to use your branding in context. I develop brand style guides because I don’t want to leave you feeling overwhelmed and unsure how to correctly utilise the branding that you’ve just invested in. It’s also a helpful reference document for anyone you employ or collaborate with.
-
You will receive 80+ final logo files consisting of JPGs, PNGs and EPS files in all of your brand colourways for print and online purposes.
-
I provide creative services only and do not offer printing services. I can however recommend some printing companies that I have worked with in the past or have herd great things about!
