Swing Sportswear
I had the pleasure of bringing Swing Sportswear life for founder Christy. She is launching her sportswear label to empower women in the sporting industry, offering them more inclusive clothing options. It was so refreshing to work on this branding project as I was able to get creative with some simple yet edgy fonts and a sporty aesthetic.
We included an Egyptian Cobra icon as it’s a symbol of royalty and divine leadership which is important to the brand. We wanted to create a symbol that the brand can become known for and I think this snake icon is just so unique and powerful!
“From the planning to the execution of a few concepts and the following tweaks for our final branding I was blown away with how much love and attention to detail she gave the project.”
- Christy, Founder of Swing Sportwear
